CREATING B2B PERSONAS THAT CONVERT

Creating a B2B customer persona is critical to developing a successful marketing and sales strategy. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.The Basics of B2B Buyer ProfilesA B2B customer persona is a semi-fictional representation of your ideal business client based on real data and

Whether it’s a startup or a large corporation, nearly every business relies on services that support efficiency. Understanding the types and value of business services can strengthen your operations. What Are Business Services? They are usually non-tangible and don’t involve producing a physical product, but they add operational strength.Examp